ESPECIALLY YOURS FLORIST located at 670 Washington st, S. Easton, has received an Award of Quality Achievement from BloomNet®, one of the floral industry’s leading wire service providers.  The award, which is part of BloomNet’s Florist Quality Care Program, recognizes ESPECIALLY YOURS FLORIST for superior quality floral products and excellence in customer service.

“We are honored to be named by BloomNet as a florist that is totally committed to quality in everything we do,” said Rick & Frank, owners of ESPECIALLY YOURS FLORIST. “Providing the freshest and most beautiful hand designed floral arrangements…and making sure each and every customer is 100% satisfied…is our passion. Being recognized with this prestigious award underscores that passion.”

The BloomNet Florist Quality Care Program was developed with extensive input from florists throughout the country as well as through the expertise of a Quality Care Board consisting of highly successful florists representing more than 200 years of experience in the floral industry.  The Program is monitored by florists and it includes stringent quality and performance standards that must be continually maintained in order to be considered for Award recognition.

Among the Program’s criteria are: using only the highest quality fresh flowers in all orders; employing well-trained and skilled design and sales personnel; providing the highest levels of service and responsiveness to customers; and always striving to assure that outgoing and incoming floral wire orders are fulfilled to the complete satisfaction of each customer and recipient.

“Perhaps nothing else can convey the kind of emotion and caring personal feelings that flowers can,” continued Rick & Frank.  “Everyone at ESPECIALLY YOURS FLORIST considers it a privilege to serve our customers, to satisfy their floral needs with the finest arrangements, and work closely with them to help touch the hearts of special people in their lives. To be recognized by BloomNet as a local florist who does all of that exceptionally well is very rewarding.”


The Power Of Flowers

I would like to share this recent article from SAF (Society of American Florist) on the “power of flowers”.

Rutgers Research Reveals: Flower Givers Make the Best Impression

Scientific research proves that receiving flowers and being in the presence of flowers make people happy. But is it better to give than to receive?

Through a partnership, SAF and the American Floral Endowment commissioned a Rutgers University study in 2006, to determine how people perceive others based on the types of gifts they give. The results are groundbreaking, as flower givers rose to the top.

The research reveals that people who give flowers make the best impression compared to other gifts studied. They are considered more likable, friendly and emotionally intelligent. The floral gift-giver is regarded as highly caring, trustworthy, loving, successful, and as valuing achievement and beauty in life.

Promoting the Power of Giving Flowers

Through a strategic public relations campaign, SAF is alerting the media to the Power of Giving Flowers to keep flowers and florists top of mind among consumers. SAF launched the campaign in Spring 2008 to generate print and broadcast media coverage of the flower message.

Lead researcher Dr. Jeannette Haviland-Jones acts as spokesperson to explain the study’s findings. Inspirational author and executive coach MJ Ryan, who helped create the “Random Acts of Kindness” series and wrote books on gratitude and giving, presents the floral gift-giving advice through top 10 occasions and people-to-impress lists.

SAF is distributing broadcast packages to TV and radio stations nationwide, a press kit to national and local print media, targeted outreach to key media, and 24/7 coverage on SAF’s consumer Web site, www.aboutflowers.com. Combined, the PR tactics work together to infuse the floral message in the context of everyday news.

The Power of Giving media efforts are a direct result of the SAF Fund for Nationwide Public Relations, an industry-wide voluntary promotion effort designed to reach millions of consumers with positive floral messages



This time of year, people are furiously cleaning out their closets, cupboards, basements, garages and storage area, in an effort to minimize and shrink their possessions and gain more space.

Many will find vase and containers too good to throw away but alas …. just too much to keep.  Don’t agonize…. RECYCLE!!!

Bring them to us at ESPECIALLY YOURS FLORIST   and we will give you some cut flowers.  A win, win situation for both the environment and you!

The only request we have is that the vases and containers be clean and usable!!



This is a “real” email we recieved from one of our “valued customers”!!!  The following is  a copy. This really made us feel ESPECIALLY  GREAT!!  Please read…….

“This is why we love you guys!”

See below. 



Subject: Poinsettia 

Merry Christmas Greg, 

We absolutely love the poinsettia you sent the Wheaton crew! This year, the larger than life poinsettia was placed into a white basket tied together with a beautiful gold bow. I know our office was thrilled to receive it and people gather ’round it to talk–happy talk (much like the water cooler days). You have no idea what a nice lift it was to all of Mary Lyon Hall.

Truly, a treat. 

We hope you know that our team absolutely enjoys working with CFS. Thank you. Thank you for the kind holiday spirit you share with us and for the wonderful work that you do over and over again.

Take care,

Merry Christmas and

Happy New Year!! 

Alumnae/i Relations & Annual Giving Team Wheaton College