Especially Yours Florist Blog

The Power Of Flowers

especially — Fri, 12 Oct 2012 13:04:43 +0000

I would like to share this recent article from SAF (Society of American Florist) on the “power of flowers”.

Rutgers Research Reveals: Flower Givers Make the Best Impression

Scientific research proves that receiving flowers and being in the presence of flowers make people happy. But is it better to give than to receive?

Through a partnership, SAF and the American Floral Endowment commissioned a Rutgers University study in 2006, to determine how people perceive others based on the types of gifts they give. The results are groundbreaking, as flower givers rose to the top.

The research reveals that people who give flowers make the best impression compared to other gifts studied. They are considered more likable, friendly and emotionally intelligent. The floral gift-giver is regarded as highly caring, trustworthy, loving, successful, and as valuing achievement and beauty in life.

Promoting the Power of Giving Flowers

Through a strategic public relations campaign, SAF is alerting the media to the Power of Giving Flowers to keep flowers and florists top of mind among consumers. SAF launched the campaign in Spring 2008 to generate print and broadcast media coverage of the flower message.

Lead researcher Dr. Jeannette Haviland-Jones acts as spokesperson to explain the study’s findings. Inspirational author and executive coach MJ Ryan, who helped create the “Random Acts of Kindness” series and wrote books on gratitude and giving, presents the floral gift-giving advice through top 10 occasions and people-to-impress lists.

SAF is distributing broadcast packages to TV and radio stations nationwide, a press kit to national and local print media, targeted outreach to key media, and 24/7 coverage on SAF’s consumer Web site, www.aboutflowers.com. Combined, the PR tactics work together to infuse the floral message in the context of everyday news.

The Power of Giving media efforts are a direct result of the SAF Fund for Nationwide Public Relations, an industry-wide voluntary promotion effort designed to reach millions of consumers with positive floral messages

Beat Deprssion With Flowers

especially — Sat, 02 Jun 2012 14:45:29 +0000

Did you know that flowers can bring smiles? They cause people to talk. Talk helps to beat depression. According to GardenSmart by Fran Sorin (USA Weekend – Jan 20-22, 2006 Issue)

We gardeners know that flowers bring happiness, and research confirms that correlation. Evolution Psychology published results of three recent Rutgers University Studies:

FLOWERS BRING SMILES. Of 147 Women of varying ages, those who received flowers smiled significantly more than those who received fruit and sweets or a candle.
A SINGLE BLOOM CREATES TALK. Another study took place in an elevator where a single flower was handed to a man or woman. Both women and men who were presented with a flower (rather than a pen or nothing) were more likely to smile. They were more likely to stand at a social distance (rather than an impersonal one) and were more likely to begin conversation.
BOUQUETS BEAT DEPRESSION. Retirees, whose average age was 73, were asked to keep a diary of daily social interactions. Those who received bouquets were happier and perhaps less depressed than those who did not, and they scored higher on memory tasks. Let’s help.

Let’s help fight depression. Give fresh flowers to bring smiles!

MEMORIAL DAY POEM

especially — Thu, 24 May 2012 15:10:47 +0000

Unlearned Lesson

Memorial Day
Of every year
The little valiant
Flags appear
On every fallen
Soldier’s grave–
Symbol of what
Each died to save.
And we who see
And still have breath–
Are we no wiser
For their death?

~Dorothy Brown Thompson~

Please remember those that have left us.. Stop at the cemetery, say a prayer and if possible leave a small token in their memory. At ESPECIALLY YOURS FLORIST we have flowering plants, cones, with fresh flowers and memorial baskets. Call ahead-508-238-9858 to place your “special order” in your choice of colors and flowers or plants.

MEMORIAL DAY

especially — Sat, 19 May 2012 12:41:20 +0000

This year we celebrate Memorial Day on Monday May 27, 2013. The holiday, always celebrated on the last Monday of May, honors men and women who died while serving in the U.S. military. Originally known as Decoration Day, it originated in the years following the Civil War and became an official federal holiday in 1971. The first official observation of Memorial day was on May 30, 1868. Flowers were placed on the graves of Union and Confederate soldiers at Arlington National Cemetery. In 1873, New York was the first state to officially recognize the holiday.

Many Americans observe Memorial Day by visiting cemeteries or memorials, holding family gatherings and participating in parades. Unofficially, at least, it marks the beginning of summer. ESPECIALLY YOURS FLORIST, has potted outdoor flowering plants, logs, fresh floral cemetery cones and floral basket arrangements for the cemetery. Feel free to call ahead for special orders, in your choice of color or container, and we will have them waiting for you.

MOTHER’S DAY, MAY 13, 2012

especially — Mon, 30 Apr 2012 14:44:47 +0000

Mother’s Day is celebrated in the United States, on the second Sunday in May. The origin of Mother’s day dates back to 1870 when Julia Ward Howe issued a “Mothers Day Proclamation” as “a call for women to join in the support of disarmament”. In 1908, Anna Jarvis of West Virginia created the current Mother’s Day Holiday. This was a way to make her own mother’s dream, of making a celebration for all mothers, come true. Finally, in 1914, President Woodrow Wilson made it an official national holiday. Mother’s Day, in the United States, is one of the biggest days for sales of “flowers and greeting cards”. In the past it has also been one of the highest attendance days for Church worshipers. Many people celebrate with carrying carnations or wearing corsages or boutonnières, pink if their mother is living and white if she is deceased.

Here at Especially Yours Florist we can help you Honor your mothers, grandmothers and “other special moms” in your life with many different arrangements, corsages, flowering plants and other gifts. Plan ahead and place your orders early!

WEDDING FLOWERS

especially — Sun, 08 Apr 2012 15:39:56 +0000

You want your wedding day to be perfect! AT ESPECIALLY YOURS FLORIST we make that happen. Your dreams will become reality. First you will meet with our wedding consultant to discuss your “dream wedding”. We will talk about your specific needs and take the time to understand exactly what you want. Then our floral designers will create the perfect arrangements with the freshest flowers for your special day.

No wedding is too small or too large. We will be glad to visit your function venue to make sure you choose the right colors, flowers and designs to create the most festive environment for your reception. At ESPECIALLY YOURS FLORIST we want to make your day special and create a lasting memory!

FTD MASTER FLORIST

especially — Wed, 04 Apr 2012 16:01:08 +0000

LOCAL FLORIST RECEIVES PRESTIGIOUS

FTD MASTER FLORIST STATUS RECOGNITION

EASTON, MA (APRIL 1, 2012) – RICK & FRANK from ESPECIALLY YOURS FLORIST were recently named elite FTD Master Florists. This unique recognition is only being bestowed on top quality FTD Florists. Select FTD Master Florists such as ESPECIALLY YOURS FLORIST will receive various exclusive products and services that will help the shop operate their business more efficiently and effectively.

ESPECIALLY YOURS is receiving the elite FTD Master Florist status as a result of its continued path of growth, service and outstanding achievement in the floral industry. ESPECIALLY YOURS FLORIST is an example for fellow florists in the industry.

Rick said, “Especially yours offers various unique products and services to consumers in the community. We specialize in Wedding & Function work. We work to make your day special while working within your budget.”

From its inception, FTD has stood for innovation, leadership and quality in the floral industry across North America and around the world. FTD’s achievement is proudly embodied by one almost universally recognized symbol – the black and gold FTD Mercury Man logo. The story of FTD would not be possible without the thousands of dedicated artisan florists who have created our tradition over the past 100 years.

APRIL BRINGS EASTER & PASSOVER!

especially — Mon, 26 Mar 2012 13:41:24 +0000

It’s early warning time! The spring holidays of Easter and Passover are almost upon us. .

Easter is the springtime holiday marking the rebirth of Jesus and the renewal of the Christian faith.It is a blessed time for the faithful to celebrate the life, death nd resurrection of the Savior… and a magical time for children to enjoy chocolate bunnies, marshmallow chicks and jellybean-filled Easter eggs.

Easter will be celebrated on April 8th, 2012. Greek/Orthodox Easter will also be celebrated on Sunday, April 15, 2012.

Passover is the 8 day observance commemorating the freedom and exodus of the Israelites (Jewish slaves) from Egypt during the reign of the Pharaoh Ramses II.

A time of family gatherings and lavish meals called Seders, the story of Passover is retold through the reading of the Haggadah. With its special foods, songs, and customs, the Seder is the focal point of the Passover celebration.

Passover begins on the 15th day of the Jewish month of Nissan. As the Jewish day begins at sundown the night before, for the year 2012, the first night of Passover will be April 06th.

Please visit us , at the store or order online, for a wonderful seclection of Easter Lillies, Centerpieces , Floral Easter Baskets and Flowering Plants.

Christmas 2011

especially — Sat, 10 Dec 2011 15:32:52 +0000

: Traditional Centerpieces

The holidays are almost upon us. Are you looking for a special gift that shows someone how much you care? Are you looking for a way to brighten up your own home or office this season? If so, we wanted to take this opportunity to remind you this holiday season we, at ESPECIALLY YOURS FLORIST, are offering an exclusive selection of flowers and gifts sure to please that special person on your gift list.

Stop in or give us a call, 508-238-9858, today to see how we can assist you with a heart- warming holiday arrangement that reflects the beauty of the season.

Your friends at ESPECIALLY YOURS FLORIST look forward to creating a special floral arrangement for you, guaranteed to be enjoyed throughout the holiday season.

Click here
or call us at 508-238-9858 we will express to your family and friends your holiday cheer.. A beautiful plant or a great tasting gourmet gift basket are other great choices.

Traditional Centerpieces

: Tradional Centerpieces

Thanksgiving

especially — Sat, 19 Nov 2011 17:42:06 +0000

The Thanksgiving Day holiday is almost upon us.

It’s less than a week away!!!

Are you looking for a special gift that shows someone how truly thankful you are?

This Thanksgiving, we are offering an exclusive selection of flowers and gifts sure to be treasured throughout the Thanksgiving season.

Stop in our shop or give us a call today 508-238-9858 to see how we can assist you with a heart-warming Thanksgiving Day arrangement that will truly reflect the beauty of this special day

Click here or call us at 508-238-9858 and we will let your family or friends know how thankful you are. A beautiful plant or a great tasting gourmet gift basket are other great choices.
ESPECIALLY YOURS FLORIST