WE ARE PROUD TO ANNOUNCE

ESPECIALLY YOURS FLORIST located at 670 Washington st, S. Easton, has received an Award of Quality Achievement from BloomNet®, one of the floral industry’s leading wire service providers.  The award, which is part of BloomNet’s Florist Quality Care Program, recognizes ESPECIALLY YOURS FLORIST for superior quality floral products and excellence in customer service.

“We are honored to be named by BloomNet as a florist that is totally committed to quality in everything we do,” said Rick & Frank, owners of ESPECIALLY YOURS FLORIST. “Providing the freshest and most beautiful hand designed floral arrangements…and making sure each and every customer is 100% satisfied…is our passion. Being recognized with this prestigious award underscores that passion.”

The BloomNet Florist Quality Care Program was developed with extensive input from florists throughout the country as well as through the expertise of a Quality Care Board consisting of highly successful florists representing more than 200 years of experience in the floral industry.  The Program is monitored by florists and it includes stringent quality and performance standards that must be continually maintained in order to be considered for Award recognition.

Among the Program’s criteria are: using only the highest quality fresh flowers in all orders; employing well-trained and skilled design and sales personnel; providing the highest levels of service and responsiveness to customers; and always striving to assure that outgoing and incoming floral wire orders are fulfilled to the complete satisfaction of each customer and recipient.

“Perhaps nothing else can convey the kind of emotion and caring personal feelings that flowers can,” continued Rick & Frank.  “Everyone at ESPECIALLY YOURS FLORIST considers it a privilege to serve our customers, to satisfy their floral needs with the finest arrangements, and work closely with them to help touch the hearts of special people in their lives. To be recognized by BloomNet as a local florist who does all of that exceptionally well is very rewarding.”

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PROM SEASON 2014

Prom season is here and at Especially Yours Florist all our corsages and boutonnieres are custom designed to match the dresses and tux’s.  Please try to bring in a swatch of fabric so we can match up flowers and ribbons to set off the color and style of the dress.  Feel free to spend a few moments with our designers so we can give you that special look! Here is an example of current trends in wristlets.  Please visit us at www.especiallyyoursflorist.com to see more.

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FLORIST AWARD WINNER

 ESPECIALLY YOURS FLORIST

Wins BloomNet® Award for Top Quality

ESPECIALLY YOURS FLORIST has received an Award of Quality Achievement from BloomNet®, one of the floral industry’s leading wire service providers.  The award, which is part of BloomNet’s Florist Quality Care Program, recognizes ESPECIALLY YOURS FLORIST for superior quality floral products and excellence in customer service. 

“We are honored to be named by BloomNet as a florist that is totally committed to quality in everything we do,” said Frank & Rick, owners of ESPECIALLY YOURS FLORIST. “Providing the freshest and most beautiful hand designed floral arrangements…and making sure each and every customer is 100% satisfied…is our passion. Being recognized with this prestigious award underscores that passion.” 

The BloomNet Florist Quality Care Program was developed with extensive input from florists throughout the country as well as through the expertise of a Quality Care Board consisting of highly successful florists representing more than 200 years of experience in the floral

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The Power Of Flowers

I would like to share this recent article from SAF (Society of American Florist) on the “power of flowers”.

Rutgers Research Reveals: Flower Givers Make the Best Impression

Scientific research proves that receiving flowers and being in the presence of flowers make people happy. But is it better to give than to receive?

Through a partnership, SAF and the American Floral Endowment commissioned a Rutgers University study in 2006, to determine how people perceive others based on the types of gifts they give. The results are groundbreaking, as flower givers rose to the top.

The research reveals that people who give flowers make the best impression compared to other gifts studied. They are considered more likable, friendly and emotionally intelligent. The floral gift-giver is regarded as highly caring, trustworthy, loving, successful, and as valuing achievement and beauty in life.

Promoting the Power of Giving Flowers

Through a strategic public relations campaign, SAF is alerting the media to the Power of Giving Flowers to keep flowers and florists top of mind among consumers. SAF launched the campaign in Spring 2008 to generate print and broadcast media coverage of the flower message.

Lead researcher Dr. Jeannette Haviland-Jones acts as spokesperson to explain the study’s findings. Inspirational author and executive coach MJ Ryan, who helped create the “Random Acts of Kindness” series and wrote books on gratitude and giving, presents the floral gift-giving advice through top 10 occasions and people-to-impress lists.

SAF is distributing broadcast packages to TV and radio stations nationwide, a press kit to national and local print media, targeted outreach to key media, and 24/7 coverage on SAF’s consumer Web site, www.aboutflowers.com. Combined, the PR tactics work together to infuse the floral message in the context of everyday news.

The Power of Giving media efforts are a direct result of the SAF Fund for Nationwide Public Relations, an industry-wide voluntary promotion effort designed to reach millions of consumers with positive floral messages

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MOTHER’S DAY, MAY 13, 2012

Mother’s Day is celebrated in the United States, on the second Sunday in May.  The origin of Mother’s day dates back to 1870 when Julia Ward Howe issued a “Mothers Day Proclamation”  as “a call for women to join in the support of disarmament”.  In 1908, Anna Jarvis of West Virginia created the current Mother’s Day Holiday. This was a way to make her own mother’s dream, of making a celebration for all mothers, come true.  Finally, in 1914, President Woodrow Wilson made it an official national holiday.   Mother’s Day, in the United States, is one of the biggest days for sales of “flowers and greeting cards”.   In the past it has also been one of the highest attendance days for Church worshipers.  Many people celebrate with carrying carnations or wearing corsages or boutonnières, pink if their mother is living and white if she is deceased.

Here at Especially Yours Florist we can help you Honor your mothers, grandmothers and “other special moms” in your life with many different arrangements, corsages, flowering plants and other gifts.  Plan ahead and place your orders early!

                                                           

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WEDDING FLOWERS

You want your wedding day to be perfect!  AT ESPECIALLY YOURS FLORIST we make that happen.  Your dreams will become reality. First you will meet with our wedding consultant to discuss your “dream wedding”.  We will talk about your specific needs and take the time to understand exactly what you want.   Then our floral designers will create the perfect arrangements with the freshest flowers for your special day.

No wedding is too small or too large.  We will be glad to visit your function venue to make sure you choose the right colors, flowers and designs to create the most festive environment for your reception.  At ESPECIALLY YOURS FLORIST  we want to make your day special and create a lasting memory!

 

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FTD MASTER FLORIST

              LOCAL FLORIST RECEIVES PRESTIGIOUS

          FTD MASTER FLORIST STATUS RECOGNITION

 

EASTON, MA   (APRIL 1, 2012) – RICK & FRANK from ESPECIALLY YOURS FLORIST were recently named  elite FTD Master Florists.  This unique recognition is only being bestowed on top quality FTD Florists.  Select FTD Master Florists such as ESPECIALLY YOURS FLORIST will receive various exclusive products and services that will help the shop operate their business more efficiently and effectively. 

ESPECIALLY YOURS is receiving the elite FTD Master Florist status as a result of its continued path of growth, service and outstanding achievement in the floral industry.  ESPECIALLY YOURS FLORIST is an example for fellow florists in the industry.

Rick said, “Especially yours offers various unique products and services to consumers in the community.  We specialize in Wedding & Function work. We work to make your day special while working within your budget.”

From its inception, FTD has stood for innovation, leadership and quality in the floral industry across North America and around the world. FTD’s achievement is proudly embodied by one almost universally recognized symbol – the black and gold FTD Mercury Man logo. The story of FTD would not be possible without the thousands of dedicated artisan florists who have created our tradition over the past 100 years.

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FUNERAL FLOWERS OFFER COMFORT

Funeral flowers are are showing a strong comeback in this difficult economy.  The Kevin W. Dougherty Funeral Home Inc., with two locations in the Rochester, N.Y., suburbs, ran a local newspaper advertisements praising sympathy flowers: “As an important component in the funeral industry, flowers are appreciated as a bright and welcome diversion, around which conversation can focus during a time of sorrow. Moreover, when asked to identify the gifts and memorials that helped them most in their time of grief, mourners singled out flowers (and plants) and sympathy cards as the most meaningful. The gift of flowers shows respect for the deceased and loving support for the family, especially when one cannot attend the funeral in person.”

A behavioral research study conducted at Harvard reveals flowers feed compassion and chase away anxiety and worries. Previous behavioral research by Rutgers University also found that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects social behavior in a positive manner far beyond what is normally believed.”

In this age of “In Lieu of” people must realize how important and comforting flowers are and continue to send their family and friends comforting thoughts with the help of flowers.  Remember what the experts say!

Visit our website ESPECIALLYYOURSFLORIST.COM. for guidance or call us at at 508-238-9858.  We will more than happy to  guide you along and stay with-in your budget.

 

 

 

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